data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data that can be used to identify you personally.

1.2 "The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Eskadenia GmbH, Aumunder Heide 76, 28755 Bremen, Germany, Email: shop@estarta.de. The entity responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data."

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, that is, after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to a specific extent. Persistent cookies are automatically deleted after a predetermined duration, which may vary depending on the cookie.

Partially, the cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

"We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies will also be stored on your hard drive during your visit to our website (third-party cookies). If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs."

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed; this is the case if it can be seen from the circumstances that the matter in question has been finally clarified and provided that there are no legal retention obligations to the contrary.

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part which we will inform you about below.

6) Comment function

As part of the comment function on this website, your comment, as well as information about the time of creation of the comment and the commentator name you have chosen, will be stored and published on the website. Furthermore, your IP address will be logged and stored. This storage of the IP address is done for security reasons and in case the affected person violates the rights of third parties or posts illegal content through a comment. We need your email address to contact you in case a third party should contest your published content as illegal. The legal bases for the storage of your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are contested as illegal by third parties.

7) Use of your data for direct marketing

Sign up for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing any further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the newsletter being sent. We will then send you a confirmation email in which you will be asked to confirm that you would like to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration inform.

8) Data processing for order processing

8.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will provide explicit information about this below. The legal basis for passing on the data is Article 6 Paragraph 1 Letter b GDPR.

8.2 Use of payment service providers (payment service providers)

- Amazon Pay
When selecting the payment method "Amazon Pay", the payment processing is carried out by the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data is carried out solely for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find more information about the data protection provisions of Amazon Payments at the following internet address: https://pay.amazon.com/de/help/201751600
- Klarna
When selecting a Klarna payment service, the payment processing is carried out by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to facilitate the payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, phone number, and IP address) as well as data related to the order (e.g., invoice amount, items, delivery method) will be shared with Klarna for the purpose of identity and creditworthiness verification, provided that you have explicitly consented to this in accordance with Art. 6 para. 1 lit. a GDPR during the ordering process. You can find out which credit agencies your data may be forwarded to here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values includes, among other things, but is not limited to, address data. The information obtained about the statistical probability of a payment default is used by Klarna for a balanced decision regarding the establishment, execution, or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be used in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

- IMMEDIATELY
When selecting the payment method "SOFORT", the payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is carried out solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find more information about SOFORT's data protection regulations at the following internet address: https://www.klarna.com/sofort/datenschutz

11) Online Marketing

Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. We pursue the interest of showing you advertisements that are relevant to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page marked with a conversion tracking tag. However, they do not receive information that would allow for personal identification of users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.

You can find further information about Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

12) Web analysis services

Google (Universal) Analytics

- Google Analytics
This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a server of Google in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by truncation and excludes direct personal reference. Through this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
"On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with additional services related to website usage and internet usage. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google."
You can prevent the storage of cookies by adjusting the settings of your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
"Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics"
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
More information on how to handle user data in Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

13) Retargeting/ Remarketing/ Referral Advertising

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, with which we advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
"Any further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and that information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form audiences."
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and make settings regarding this at the Digital Advertising Alliance at the internet address www.aboutads.info. Finally, you can configure your browser to be informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.
You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/

14) Use of a live chat system

Tawk.to (SMS SIA)
On this website, anonymized data is collected and stored using technologies from SMS SIA, Tirgonu iela, 6, Riga, Latvia, LV1050, (www.tawk.to) for the purpose of web analysis and operating the live chat system to respond to live support inquiries. From this anonymized data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the visitor's internet browser. The cookies enable the recognition of the internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective customer support and the statistical analysis of user behavior for optimization purposes.
The data collected using the tawk.to technologies will not be used to personally identify the visitor of this website without the separately granted consent of the affected person and will not be combined with personal data about the holder of the pseudonym. To avoid the storage of tawk.to cookies, you can configure your internet browser to prevent cookies from being stored on your computer in the future or to delete already stored cookies. However, disabling all cookies may result in some functions on our websites no longer being executable. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future by sending us your objection informally via email to the email address mentioned in the imprint.

15) Tools and Miscellaneous

Google Maps

"On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, our location is shown to you, and any potential directions are facilitated."

When accessing those subpages that embed the Google Maps map, information about your use of our website (such as your IP address) is transmitted to servers of Google in the USA and stored there. This occurs regardless of whether Google provides a user account that you are logged into or whether no user account exists. If you are logged into Google, your data is directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. The collection, storage, and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU.

If you do not agree with the future transmission of your data to Google in the context of using Google Maps, there is also the option to completely disable the Google Maps web service by turning off JavaScript in your browser. Google Maps and thus the map display on this website cannot be used.

You can view Google's Terms of Service at https://www.google.de/intl/de/policies/terms/regional.html, and the additional Terms of Service for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.
Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/

16) Rights of the Data Subject

16.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible regarding the processing of your personal data, which we will inform you about below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, that Existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing affecting you, as well as your right to be informed about what guarantees exist in accordance with Art. 46 GDPR when your data is forwarded to third countries;
  • Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;
  • Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Paragraph 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data that you dispute is checked, if you refuse to delete your data due to unlawful data processing and instead Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation as long as it is not yet clear whether our legitimate interests are reasons predominate;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed this rectification or deletion of the data or Restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, to the extent that this is technically feasible;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation;
  • Right to complain in accordance with Art. 77 GDPR: If you are of the opinion that the processing of personal data concerning you violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement.

16.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

17) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal retention period (e.g. commercial and tax retention periods). After the deadline has expired, the relevant data will be routinely deleted unless it is no longer required to fulfill or initiate the contract and/or we have no legitimate interest in continuing to store it.